Gorillaz "Welcome to the World of Plastic Beach" Music Video Review By our guest blogger, Nick Hanover I don't know just what it says about our current era, but one of its biggest pop outfits is a semi-fictional group of animated misfits. Since Damon Albarn and Jamie Hewlett conceived of Gorillaz about a ten or so back, they've gotten increasingly more successful, with world-spanning tours and chart-topping singles.Somehow, Albarn has topped his main gig in Smudge with a Situationist take on the Monkees and we're the best for it. Weirder still, Gorillaz' current video is for "Welcome to the World of Plastic Beach," an unassuming introduction to their most recent album that has Snoop Dogg dropping like it's cold on the verses, basically just idly walking through the song. Visually, it's a master stroke, the gag of Snoop Dogg in naval dress strangely hilarious and stylish at once. But musically it makes no sense, what with "Welcome" arguably one of Gorillaz' weakest moments, though understandably so given its use as introduction. But by this point, Albarn and Hewlett don't really appear to worry about what does or doesn't hit the charts. The video work for Gorillaz has always been a really heavy patch of the puzzle, perhaps still more significant to the proceeding than the real music and in the larger picture "Welcome" fits properly in. The video paints Snoop Dogg as an emcee of sorts, aiding listeners in their journey into the weird, wacky world of the group. It's a important role, and it helps to think how Dennis Hopper played it when it was his turn around on Demon Days. Nonetheless, this is a promo to skip until the inevitable DVD treatment. Lacking the visceral power of "Feeling Good Inc" and its phenomenal De La Soul guest spot or the creepiness of "DARE" it's best to consider of "Welcome to the Plastic Beach" as a stylish detour, an opportunity to get your breath before the real fun starts.View the picture below.What are your thoughts?
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