Artist: Gorillaz
Album: The Fall
Label: Parlophone
Released on gorillaz.com on Christmas Day 2010, The Fall could be the biggest free album release aside from Radiohead`s In Rainbows. The biggest difference betwixt the two being that The Fall is only a dog away, for free, and the ingredient of guilt ("pay what you suppose it`s worth") brought at least a pair of million dollars for Radiohead.
Christmas morning was hotly anticipated by Gorillaz fans in 2010, as the promised free albumThe Fall became available to fan club members but after Santa snatched his cookies and dropped his load. For some, the event is a stripped & exhilarating journey of digital experimentation and venture on the route in unfamiliar territories. For others, it`s a blow of self-indulgent minimalist electronic meandering with mere shades of promise.
