"On Melancholy Hill"from the album Plastic Beach 2010iTunes When Gorillaz first emerged on the music scene, the idea of a virtual band composed of edgy cartoon personas that existed only on screen seemed both foreign and brilliant. It may have been a gimmick, tailor-made for MTV back when it still regularly played videos, but it was an imaginative one.
Those music fans that have frequently viewed Gorillaz asa novelty act and not technically a real `band,` perhaps saw thefabricated connotations implied by the figure of their new album, Plastic Beach,and viewed it as some form of proof of their parochial judgment,deciding to steer clear of the animated group`s latest record entirely.That eccentric of misguided decision would ultimately be a mistake, though,as Plastic Beach
